Company News

Pure Gold Collagen Expands US Presence

Minerva Research Lab's concentrated liquid supplement now in Walgreens.

Following the success of Pure Gold Collagen in the UK and its introduction in Ulta Beauty stores in the US, Minerva Research Labs is expanding its American presence with the launch of the liquid beauty supplement in Walgreens.
 
“After the success in Walgreens' sister company Boots, Pure Gold Collagen  has been the first and fastest growing liquid beauty vitamin in the UK (over 10 million bottles sold). The US market has responded well to Pure Gold Collagen  and as we continue to expand our distribution, we are pleased to give more customers the chance to enjoy the product,” said Tony Sanguinetti, CEO of Minerva Research Labs.
 
“The bioactive collagen peptides used in our liquid beauty supplements work most effectively in a drinkable format for best absorption and delivery via the blood stream to the skin cells, in the deeper layer of the skin,” said Dr Sara Sibilla, senior research scientist at Mivera Research Labs, who recommends drinking one bottle a day for at least 30 days.
 
Now in selected Walgreens stores and online, Pure Gold Collagen is available exclusively in 1 fl. oz. bottles, offering a more concentrated formula in a smaller size than the 1.7 fl. oz. (already available in Ulta Beauty and a number of specialized resellers), according to the company.

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